Orchestrating AI + Design + Engineering
Building products thatmove peopleand survive real constraints.
Leading the organisation’s AI advantage, transforming ambition into enhanced enterprise capabilities with sharper platform intelligence designed to compete at a global scale.
Design Director at
Standard Chartered
Selected Work
Work that ships and scales
Real projects with design, engineering and architecture decisions, constraints, and measurable outcomes.
Enterprise Platform / AI / System Design
Global AI Platform
A shared platform so every team stops rebuilding the same thing twice
Platform Experience, Developer Experience, Design Patterns, Strategy, Foundation
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Enterprise operations platform. A shared platform so every team stops rebuilding the same thing twice.
Design System / Enterprise / System Governance
Global Design System
Unified global design ecosystem across design and engineering
Cross-Functional Leadership, Strategy, Roadmap, Component Governance & Support
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Led the evolution from a foundational Master UI Kit into the Global Design System, establishing a shared source of truth across design and engineering and grounding adoption through a portable, standards-based Developer Kit.
Commerce / Mobile UX / Conversion
Order Portal
Mobile-first ordering experience redesign across BSS/OSS complexity
Design Strategy, Leadership, Systems Thinking
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Redesigned MyRepublic’s mobile order journey to reduce interruption, improve decision clarity, and simplify conversion-critical steps while preserving operational reliability.
AI Navigator
Ask Carl AI
I designed, built and and shipped Ask Carl AI to production in 3 days. Use the launcher to know more about me, my decisions, how I work, or jump straight into the exact case study that proves platform strategy, execution rigour, and measurable impact.
Mentorship
Learn & Grow
Products launch, but capability compounds. I help newcomers think sharper, decide better, and operate with precision; especially inside complex systems. While I have left ADPList, I'll still be supporting you in my own capacity. Mentorship is now available to you.